New York Yankees
Fragrances

Role: Lead Designer, Art Director

Challenge: Develop a fragrance for the New York Yankees that would capture the eye of the die-hard fan and fragrance connoisseur, maintaining style guidelines and all the familiar visual touch points of the famed team.

Solution: Using a familiar bottle silhouette, I designed a bottle that would resonate with any fans of prior Yankees fragrances, with a metallic Yankees emblem and custom caps. The genuine leather accents and stitching on the caps mimic the designs of a baseball and baseball glove.

In collaboration with our production partner, I developed design direction documents, product renders, and 2D mockups for both the bottle and cap that were used to develop all technical and mechanical files.

packaging design • brand design