Kendra Scott Fragrances

Role: Lead Designer

Lifestyle brand Kendra Scott launched a custom fragrance line in 2023, and as a part of the brand’s in-store activation, I worked with their internal marketing team and external retail partners on visual merchandising, signage, packaging design, and marketing campaigns.

Following the more elevated aesthetic of the fragrance line, I opted for a more minimal look and feel for the in-store signage. In a highly visually saturated environment like a mall or department store, the large scale images with bright colors and enigmatic photography are sure to stand out and capture the shoppers’ eye.

retail campaign design • packaging design